Wide range for all budgets
Every day Midor produces the best quality biscuits, ice cream, savory snacks and puddings and dessert powders, as well as baking mixes. The range also contains seasonal products such as “Fasnachtschüechli” (carnival fritters). The Midor range covers every price category: top brands such as Créa d’Or (biscuits) or Crème d’or (ice cream), as well as popular classic Migros products – vanilla ice cream and nut “Stengeli”.

Over 50 new products a year
Combining its considerable market expertise and international experience with the latest production facilities, Midor has become the innovation leader in the Swiss biscuit and ice cream market. With over 50 new products each year, Midor sets trends and so manages to stand apart from other players in the market. Its obvious passion and considerable production skills help Midor to produce creations that consumers really like.

Passionate about the environment as well
Midor is a committed supporter of sustainable climate protection. The company is actively reducing CO2 emissions and constantly optimizing its energy efficiency.

Highest quality, healthy added value
Midor does not use any hydrogenated fats or artificial flavorings at all, uses only raw materials from sustainable sources and barn or free-range eggs and egg products. The company also uses reduced-fat products and products with additional benefits, such as vitamins, minerals and dietary fiber. Only selected, high-quality raw materials, mainly from Switzerland, are used. Established recipes and processes guarantee a consistently high quality.