Mibelle testing lab
Innovation is one of the chief drivers behind all M-Industry business. Creating key product benefits for the customer is the top priority in its innovation strategy. Every year, the Migros Industrie companies launch hundreds of new products, including what are known as “new-to-the world products”. Some 200 researchers and developers work daily with the greatest motivation on the technologies, concepts and products of tomorrow. With well-structured processes and excellent interdisciplinary cooperation, Migros Industrie is able to ensure a short time to market. Flexibility is another key factor in the development of new products. By staying close to the international markets, Migros Industrie can respond quickly to new trends in raw materials and merchandise.